Tracking an Artist

Audience Research

I produced an online survey to help me establish the right target audience for my music video to Miley Cyrus' song 'Wrecking Ball'. Altogether 26 people responded to my survey, the results from the survey are below -

-Are you male or female?

-What is your age?




-Do you prefer music videos with a performance by the band/artist or to have a narrative or both?




-What is your favourite Miley Cyrus song?

From all of Miley's songs only a choice of 5 were listed by the participants altogether, all of the songs being quite recent releases from her.
'Wrecking Ball' - 8
'We Can't Stop' - 11
'Party in the USA' - 1
'Hoedown Throwdown' - 2
'The Climb' - 4

-Which of Miley Cyrus' albums do you prefer the most?





-Why do you prefer this album the most?

Participants of the survey gave a variety of answers but the most frequent answer given was that Miley has created a new style for herself and has displayed this on her new album. They said the new music was fresh and upbeat.

-Do you enjoy watching Miley Cyrus' music videos?





-Why do you/don't you enjoy watching her music videos?

Those that stated that they enjoyed watching her music videos, said they do so because they're very entertaining, she always comes up with something new and presents it in a different way each time just like her image.
Those that stated that they didn't enjoy watching her music videos, said they didn't enjoy them because they can't relate to the music videos or the songs, and even though they can't relate to them they just enjoy listening to the music. Others also stated that her music videos are always about parties and nothing else, this contradicts what the others stated.



From this research I can see that the main target audience for a Miley Cyrus song would be females aged between 13-18. I can also say that many of her audience prefer her new style of music more than her previous styles. From these results I have created a typical target audience member on Voki.

Analysing previous students' work

What went well :
*Variety of shots used
*Moved from diegetic to non-diegetic through the video
*Good photo booth idea incorporated
*Narrative was clear
*Fast paced editing matched the pace of the music
*Good use of flash backs
*Costume suits the genre
*Pictures on the wall - good use of mise en scene

Even better if :
*Lip syncing was slightly more accurate at times
*Lighting was fixed
*The bedroom set seemed to small, making the actors look very cramped


What went well :
*Fast paced editing matched the pace of the music
*Variety of shots used
*Appropriate costumes used
*Good use of flashbacks
*Good location for band
*Good framing and composition

Even better if :
*Narrative was more clear
*Use of black and white was justified throughout the video


What went well :
*Appropriate costume used
*Good use of camera
*Good incorporation shots, pan shots in particular

Even better if :
*Lip syncing was more accurate
*Change of location at times
*Confusion between female lip syncing to male's lyrics
*Framing should be taken care of more
What went well :
*Appropriate costumes used
*Well edited
*Pace of editing matched the pace of the music
*Patterns with the background fit in and add more to the video
*Lip syncing was accurate

Even better if :
*Not sure about the black and white theme throughout the whole video, a touch of colour would have been more exciting


What went well :
*Appropriate costumes used
*Good use of flashbacks
*Good lighting throughout the video used where appropriate
*Good affect used by splitting the screen at one point

Even better if :
*Editing was very slow paced and so did not keep up with the fast paced music
*Same narrative shots used throughout, this made it boring at times

Research into Magazine Adverts

Research into artists' websites

Prezi isn't allowing me to embed the presentation onto my blog so the link to the presentation is here -
http://prezi.com/lk7zvbjwbr_w/research-into-artists-websites/#

Research into Digipacks